Naturally Everything is a line of hair care products made for textured hair. It was born in the kitchen of a woman with type 4 kinks who knows the struggle is all too real. She set out to solve all of the problems she had with the many natural hair products she tried and never finished because they worked for the girls in the ads with the big curls, but didn’t quite cut it for her kinky tresses. She needed moisture that wasn’t greasy or heavy and that penetrated the hair instead of sitting on top of it. She wanted curl definition that didn’t require an entire jar of gel that would dry her hair out. She needed something that would withstand humidity (she lives in Saint Louis and August has no chill).